Unlocking the Secret to More Traffic and Higher Conversions With Video Marketing
Video can be an extremely effective means of marketing your business, complementing content marketing and providing an impressive return on investment.
Integrating videos onto your website can increase visitors' time spent there and convert more visitors into paying customers. They may also help improve search engine optimization (SEO).
1. Increased Conversions
Attracting thousands of new visitors is great, but only if those visitors become customers. Conversion should always be the end goal of any marketing campaign, and videos can help drive this by strengthening customer trust, increasing SEO traffic, and decreasing bounce rates.
Videos can be posted across social media channels like social media platforms such as social media or YouTube as a means of building rapport between your brand and customers. Video also serves as an effective means of subtly soliciting subscribers or leads through adding watermarks that subtly ask for subscribers or leads.
Lead capture forms like Wistia's Turnstile can help increase conversions by placing them at the beginning of your video to attract viewers and generate leads. Just ensure your video is engaging enough that viewers want to provide their name and email address in exchange for accessing future content. Video marketing provides invaluable user behavior data which allows for optimization and iteration on videos over time in order to produce optimal results.
2. More Traffic
Video marketing can be an excellent way to drive more visitors to your website, particularly if your videos contain a clear call to action. Calls-to-action could appear at either end of a video (when it would normally fade to black) or in its middle (provided it doesn't become intrusive).
Video content marketing is an invaluable way to drive website traffic from social media platforms, since people typically have short attention spans on these channels. Video can often more effectively grab people's attention than text posts can and persuade them to click your link! Incorporating Additional Info into paid media campaigns (digital ads) or earned media efforts (such as press releases) will also drive more visitors directly to your website.
3. Increased Engagement
Video marketing can increase engagement on both your website and social media channels. By entertaining, educating or stirring emotions with videos that engage viewers, video can increase social sharing and time spent on your site.
Add videos to your blog content is one of the easiest and simplest ways to expand its reach. By turning blog posts into videos, companies can increase average visitor time spent per page while increasing SEO value of articles or blog posts.
To keep audiences watching your video content, the first few seconds must grab their attention quickly and engage viewers quickly. Music, simple chyrons and captions can help amplify the "big idea" behind your video and keep viewers engaged throughout its entirety. Tone has also an immense effect on audience retention: humor, emotion and conversational tone all play an integral part of capturing audience attention and keeping audiences watching your marketing videos! For maximum effect and ROI, make your marketing videos short, to the point and provide quality information which is both useful and entertaining while engaging viewers!
4. More Customers
Converting traffic into customers and sales can be challenging, but video marketing is an invaluable way to do just that.
Unbounce has found that adding videos to landing pages has increased conversions by an astounding 80%. Tailoring customized videos to different segments of your audience can further increase conversion rates.
B2B SaaS companies may use videos featuring human imagery to build trust and engagement among their target audiences, while ecommerce marketers can utilize shoppable videos, which allow them to overlay product images and offers over their videos.
Implementing call-to-actions such as forms or subscriber buttons into your video can increase conversions significantly. Doing this makes gathering contact information from viewers simple, as it enables marketing automation platforms like Wistia to automate this task for you with their Turnstile feature.